About Music Hall

founded by Geert Allaert in 1988


Music Hall was founded by Geert Allaert in 1988, who made a name for himself in the industry by bringing the greatest West End and Broadway hits to Belgium. 

The Flemish version of ‘Les Miserables’, performed in Antwerp in 1998, is still the most visited theatre performance in Belgium to date. ‘Cats’ astonished in 1996 and in 1999 Music Hall brought a very successful Flemish version of ‘The Phantom of The Opera’ to Belgian theaters.

Music Hall has brought a host of successful shows to Europe over the years, including ‘Romeo & Juliet’, ‘Dracula’, ‘Notre Dame de Paris’, ‘Oliver’, ‘Elisabeth’, ‘The Producers’, ‘Spamalot’, and ‘Tanz der Vampire’. Foreign producers like Cameron Mackintosh, The Really Useful Group and Vereinigte Bühnen Wien also entrust their most successful creations to the passion and knowledge of Music Hall.

TAKING live shows to a new level

The experienced team at Music Hall has also produced and promoted their own versions of well-known titles like ‘Peter Pan’, ‘Aladdin’, ‘The Rocky Horror Show’, ‘Fiddler on the Roof’, ‘The Little Prince’, ‘Amadeus’, ‘Tell Me On A Sunday’, ‘Annie’, ‘Cyrano’, ‘The Sound of Music’, and many more.

Taking live shows to a new level, the team prides itself on creating great shows.

Leading the way in Belgian entertainment, Music Hall was the driving force behind the renovation of Forest National (Brussels) and Stadsschouwburg (Antwerp) in the 90s, and acquired Capitole (Ghent) and Zuiderkroon (Antwerp). These venues accomodate over 1.2 million visitors each year and host over 500 performances, events, TV recordings and presentations.


Music Hall goes international

In 2011, a new division was created to develop the business’ expertise and international titles. As a venue owner, producer and promoter, Music Hall is able to detect opportunities and threats, and successfully bring entertainment to new venues and audiences.

Music Hall has already toured a number of operas around Europe, including ‘Nabucco’, ‘Carmen’, ‘La Bohème’, and ‘Aïda’. The shows were adapted, brought up to the present day, and received critical acclaim by hundreds of thousands of spectators.

With ‘Peter Pan, The Never Ending Story’ Music Hall went even further. Based on the timeless books by J.M. Barrie, Music Hall created a magnificent rollercoaster of emotionsmusical highlightsbeautiful projections and impressive effects. After the premiere in Forest National, ‘Peter Pan, The Never Ending Story’ made a successful arena tour through Great Britain, the Netherlands and the United Arab Emirates. More recently, Music Hall started touring internationally with Cinderella, the Fairly True Story and has acquired the worldwide license for Chaplin, the musical.