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CREATIVE EXCELLENCE. COMMERCIAL EXPERTISE.

Music Hall is a noted organiser, promotor and producer of musicals, concerts, drama and arena spectacles.

Music Hall was founded by Geert Allaert in 1988. For more than 25 years Music Hall has been producing, promoting and organising several large theatre and arena productions. Music Hall has also become the largest provider in theatre and event accommodations and venues in Belgium. 

We aim to always exceed our audiences’ expectations with our shows, venues and creative approach. To achieve this we combine artistic and creative excellence with commercial expertise.

 
 
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N°1 IN BELGIUM.

Music Hall leads the way in Belgian entertainment, accomodating over 1.2 million visitors each year and host over 500 events. 

Music Hall was the driving force behind the renovation of Forest National (Brussels) and Stadsschouwburg (Antwerp) in the 90s, and acquired Capitole (Ghent) and Zuiderkroon (Antwerp). These venues accomodate over 1.2 million visitors each year and host over 500 performances, events, TV recordings and presentations. 

 
 
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UNIQUE VERSIONS OF WELL-KNOWN STORIES.

Music Hall injects well-known stories with contemporary yet popular elements to address a very broad and diverse audience.

The experienced team at Music Hall produced and promoted their own versions of well-known titles like ‘Peter Pan’, ‘Aladdin’, ‘The Rocky Horror Show’, ‘Fiddler on the Roof’, ‘The Little Prince’, ‘Amadeus’, ‘Tell Me On A Sunday’, ‘Annie’, ‘Cyrano’, ‘The Sound of Music’, and many more.

 
 
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NO MARKETING, NO GLORY.

Music Hall has an extensive in-house marketing team, committed to creating flexible and cost-effective marketing campaigns.

We eliminate waste and deliver maximum value at all levels and for all assets elated to a production. We love new ideas and our enthusiasm for creative innovation is always appropriately channelled and tested to ensure maximum returns.

Music Hall’s team has over 15 years experience creating and implementing marketing campaigns for theatrical events. After all, specialist marketing requires specialist knowledge. We’ve been there, seen it and done it.

 
 
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WE PROMISE. WE DELIVER. WE ENGAGE.

As a venue owner, producer and promotor, we have been able to detect opportunities and threats. It has led to our 3 core beliefs.

We deliver what we promise. And this is how we build trust. Time after time. Again and again! 

Development and marketing go hand in hand. We create compelling stories and share them. After all, everyone loves a great story!

Every project is unique and should be treated accordingly. From start to finish. From production to marketing and sales. From family entertainment to classical productions. We have the team, the partners ad the network to execute this.

 
 
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